Wholesale Marketing INBOUND (Montgomery/Bucks, PA)

[Cole Hoffmann]

Hi Biggerpockets!

On the journey to find our own properties, my partner and I began wholesaling deals that weren't in our budget, area, etc. Almost all of our marketing is outbound... which worked well for the first year but we believe it's time to open up avenues of inbound marketing. Phone calls and mailers have been our focus.

Which inbound marketing technique would you reccomend? How effective is a website (actively updated) in the wholesaling industry? How has email marketing worked for you?

These are suburban counties outside of Philadelphia. It's not really an area with bandit signs hanging although that's what I hear to try a lot.

Looking foward to hearing some ideas. Thanks!

[Jonathan Greene]

A website is a complement to a wholesale business only and not an inbound source. Email lists that send properties only still run wholesaling inbound attraction in my opinion. Anything besides deals coming from wholesalers via email will get unsubscribed from and marked SPAM. What kind of budget do you have? Effective personal letters with info about your company and targeted to that type of seller are more inbound effective with little cost. If you have marketing budget, radio works very well for bigger time wholesalers, but you have to also be a buyer. Here's the thing, if you are a wholesaler and can't close any of the deals yourself, marketing money spent is hard to rationalize without a really good and honest pitch.