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All Forum Posts by: Robert Wilson

Robert Wilson has started 1 posts and replied 122 times.

Post: Direct Mail Marketing Campaign, Letter Revision (2nd Draft)

Robert WilsonPosted
  • Real Estate Agent
  • Tampa, FL
  • Posts 131
  • Votes 47

yes too long. Here are some tips.

Say hello once

Intro 

We want to buy (address)

Terms (cash, fast close, as-is etc)

Contact info

Done.

I would try to rewrite your letter with about half the current wording... The. Cut it in half again.

Post: Direct mail (yellow letter) phone calls - What do I say!?

Robert WilsonPosted
  • Real Estate Agent
  • Tampa, FL
  • Posts 131
  • Votes 47

opening question...

'Do you have a house you're hoping to sell?'

If the answer is yes... It's worth a conversation.

If no, 'next.'

Post: Postcard optimal size

Robert WilsonPosted
  • Real Estate Agent
  • Tampa, FL
  • Posts 131
  • Votes 47

pick the cheapest... Send it... Repeat.

Post: Experience real estate attorneys

Robert WilsonPosted
  • Real Estate Agent
  • Tampa, FL
  • Posts 131
  • Votes 47

Perry Gruman right in Tampa

Post: Direct Mail Goof. Need recommendations

Robert WilsonPosted
  • Real Estate Agent
  • Tampa, FL
  • Posts 131
  • Votes 47

you would be better off sending the mailer 5 times to a targeted list that doing EDDM

Post: Direct Mail Help

Robert WilsonPosted
  • Real Estate Agent
  • Tampa, FL
  • Posts 131
  • Votes 47

I would hit that tax delinquent list hard. I just got a deal for one of my builders from a code enforcement list... But the sellers motivation was that he was tax delinquent as well.

Make sure your list is folks that are two years behind or more.

Post: Real estate investing, with a Florida twist

Robert WilsonPosted
  • Real Estate Agent
  • Tampa, FL
  • Posts 131
  • Votes 47

Primarily as an agent. I am in the middle of a deal where I might act as a small equity partner.

Post: Real estate investing, with a Florida twist

Robert WilsonPosted
  • Real Estate Agent
  • Tampa, FL
  • Posts 131
  • Votes 47

Hey Parker... I'm perilously close to getting my first lot listing under contract this week... And that will make 50 doors closed and pending for the year.

I find a lot of small infill projects 1-12 doors for local builder/developers inside the City limits of Tampa.

Post: What's Going on Here??

Robert WilsonPosted
  • Real Estate Agent
  • Tampa, FL
  • Posts 131
  • Votes 47
Originally posted by @John Thedford:

There are all kinds of issues, not just a non-refundable deposit. In our office, we don't "hook" customers with 3 month, 6 month, etc listing agreements. Sellers can cancel their listing, we say thanks, and BTW, what could we have done better.

Another poster stated that the FAR Exclusive Buyer Brokerage agreement can be used and a non-refundable deposit earned. True, but that is not usually what most agents use. Recall a post I raised the point that properties for sale are not comps. Someone chimed in to say they CAN be. Sure, but those cases are the exception and not the norm for most appraisales.

Real buyers, going through an agent, should be pushed to put reasonable inspection times to assure the agent and seller that the "buyer" isn't playing games.

Someone states about all the money these mass marketers spend finding leads. Real estate brokerages do that. Agents do that. That does not necessarily make a valid case for a non-refundable deposit. There can be some people in the business that make money over and over by having buyers not close. How does THAT bring value to any seller? That is almost like an agent telling a buyer "give me $2500 for my time, I will drive you around, show properties, provide comps, write contracts, everything, and if you buy something I will credit you". 

The strawman arguments here are just bad ideas...

A three, or six month listing agreement isn't some terrible thing. I've used "fire me any time' language in listing agreements as well... but it doesn't mean other agents are 'hooking' home owners with contracts they intend to be enforceable.

Most agents do less than 3 transactions a year... so if most agents don't use an EBBA... and even more don't charge a retainer is irrelevant. You certainly can, and some agents do both.

I've had buyers use a zero day inspection period to win multiple offer situations... how do they do that? They walk the property with their GC. They get a quote before they make their offer... a 0 day inspection period and a 5 day close got one of my rehab clients a house for $10,000 less than a competing offer with a 30 day close. Sometimes it pays to be 'unreasonable' when you're negotiating.

Post: Direct mail in a Tourist area

Robert WilsonPosted
  • Real Estate Agent
  • Tampa, FL
  • Posts 131
  • Votes 47

If you do a campaign with simple postcards thought yellowletters.com you can get change of address notifications... That could help you get the people who are in home number 1