In the end, all marketing pillars supplement each other. 

Make your site unique and not a generic template.Write your own content because no company on this planet will do as much work on it, you would do.

They have a generic message and they only hit them 1 time.

**When you say build a portion you mean just don't pick the generic "Absentee" list, add some more parameters to build a more targeted market?

(hint, hand written letters will always stand out).Friendly, yet professional phone message - Alot of people who are doing these campaigns aren't full time in real estate and their voice mail goes as generic, 'hey this is Robert, leave a msg, i will call back'.

Esp if it’s generic “I want your property” that has an obviously generic tone

Check out "2017 Certified Data Files with Supplemental Changes (Comma Delimited)" at the top.

If you're sending the same generic letter as every other Joe Schmoe, it's not going to be taken seriously and it's going to get tossed. 

IMHO the generic message is going to be the best way to go... 

@jorge @Jorge Borjas with exception of the Mortgage Late list for Pre- Pre-Foreclosure marketing, Divorce List for that group, and generic business lists, the equity and buyers lists are pulled from Listsource.