I tile most, and usually use porcelain tile with a body color that matches surface so that I can cut tile base.

Color me retarded.

Some people like blue ink although if one studies colors and how a color motivates its easy to see why red is the choice.

It's just the best ink color.

However there a large amount of variable besides prospect demographics and geographical area. 1- days between hits2-message3- mail piece type4 - color of envelope if letter5 - ink6 - use of pictorial messages 6b- which picture works best7 - order of messagesAll important factors.

While they kinda thought they got all of them, the next door tenant had already moved after complaining to the health department about the rat problem... for a bit of additional color, the PM was complaining that the lady who called the health department was the problem.

Sometimes it can be as simple as changing the color of paper, or the type of envelope.

Are you sending b&w or full color?

The FOLLOW-UP is as important as the initial marketing.In the podcast this week, Jerry Puckett describes how he manages leads using a Google docs spreadsheet where the cells change color as it's time to place a follow-up call or send a personal note via email.

Says the man with the picture of a dog in a santa hat HahaI'd listen, Rob tends to bring some color and humor out on the board (I know not everyone likes it but eh whatever) and I imagine a Podcast would be similar.