The trick here is not to really please your traffic, but please people that have other sites that benefit from your content.

A website that converts traffic into leads.I will tell you in private where you can get a kick butt website.

Would a website for leads traffic be worth the expense?

I'm using a web form and online ads to drive traffic.

If this were to be your end goal with the marketing, then my conversion rate id over 60%.My website does a FAR better job converting traffic into a led than any mailer does.So then WHY are people still spending $3K $5K $12K for a 3% conversion?

If you have good pictures and your rental is priced competitively you shouldn't have any issues getting traffic traffic. 

How do you drive traffic to your IC site if you're not utilizing PPC or some sort of search engine optimization?

However with PPC you have much greater control of how much traffic/leads you are able to drive in, provided you know what you're doing. - Ash

Check out "Highway Traffic Supply" also.  

Consequently, your USP must match a wide variety of motivations rather than a narrow band or single problem as does foreclosure, for example.Referring to the Traffic > Conversion > Economics cycle, your initial response rate expectations probably ought to be reduced to about 0.5%.