Building a Mailing List

[Aaron Winters]

So, there's a LOT out there about building buyers list. I can find all sorts of information about:

• Services to curate a list
• Criteria to help filter your list
• Services to manage mailers
• Information on mailer expectations

Does anyone offer a mailer service for 1 address at a time?

I'm taking a little different of an approach (I think) to building my mailing list. I'm using a web form and online ads to drive traffic. When someone completes a form, I'm following up with them, gathering their information, and looking to set an appointment with the hopes of closing on a contract.

There are, however, those who will fill out a form and then don't answer, return calls, or, generally, follow up. They've submitted information, have shown interest, but are still a little gun shy. While I already follow up via text and email, I'm considering a drip campaign, too.

I'd like to do a number of electronic follow-ups but then turn to mailing them. While my leads are slowly growing, they are no where near the 500 or so I usually see for this type of service. Theoretically, I'm hoping to feed leads one at a time to a mailing list that may eventually grow to a full blown mailing effort. Thoughts?