You have to be pretty specific with them in terms of what you're interested in (styles, primary color, etc.), but they will give you something like 4 or 6 comps to choose from, and you can keep asking them to change stuff or give you new designs until you're happy.

With the best vendors, you can get 2-sided full-color 8.5x5.5 postcards for about 60 cents (all costs considered - list + card + processing + postage).

I've got a list of about 4800 absentee owners - I believe I'll divide the list into 4 groups and market different size/color/message postcards to each list and just see if I can spot what works best.Have you tried different size postcards?

Print is great as long as its free or if you can run full page color ads on the front page of the classified section.

When I provide a postcard benchmark price, I should note that I'm speaking of 8.5" x 5.5" full-color both sides.

Change up the color of your envelopes depending on the season. i.e.: red for Valentines day or pastels for Easter etc. and last but not least keep your letter short and simple.

Some will say the "color of the ink" or the "color of the envelope" or "depends on what you say" Well the thing is it doesnt matter.

Your colorful language and story telling combined with your marketing skills would be killer.

I have only seen examples with red lettering and was wondering if anyone has used any other colored font.

I think people are placing too much emphasis on the small stuff like colors and handwritten vs not.