Targeted Marketing Yellow Letter vs White Letter

[Chris Feltus]

What has generated the best response for you?

1. Formal white letter
2. Hand written yellow letter

Thanks

[Chris Feltus]

Originally posted by Latoya Kess:

How are you targeting your neighborhoods.

It depends on what you are looking for. Typically when wholesaling you are looking for houses with both high equity and motivated seller(s). If the house is low equity you can still wholesale it but you have to be more creative, using subject to.

Targeting Neighborhoods:
(In North Texas) $80,000 - $150,000 ARV (After Repair Value) tend to be the most assignable

Deed Date >= 15 years

You can get this information from the MLS or companies that provide MLS data for a fee. You can add various criteria to filter through the data base such as deed date. Typically 15 years + deeds will have the type of equity you need.

Motivated Sellers can be found through various lists as well such as probate, code enforcement, absentee owner etc. Probate and code enforcement can be found in county auditors office/ code violation department. Absentee owner can again be found through a MLS provider or by searching tax roles. Simply any subject property where the owner address and subject property address do not match.

After you have set your criteria, you can then begin establishing your market area. Find zip codes or census tracts that fit the criteria and mail them.

All of the above are criteria I use when targeting neighborhoods with mailers.

Hope that helps.