The FOLLOW-UP is as important as the initial marketing.In the podcast this week, Jerry Puckett describes how he manages leads using a Google docs spreadsheet where the cells change color as it's time to place a follow-up call or send a personal note via email.

Says the man with the picture of a dog in a santa hat HahaI'd listen, Rob tends to bring some color and humor out on the board (I know not everyone likes it but eh whatever) and I imagine a Podcast would be similar.

In MS Word, remove the Yellow coloring on the letter (you don't need this now because you are using yellow paper as your base paper to print on). 3.

Using hand written letters, one color over another, these things are part of the science of marketing, with the sole purpose of getting your message opened and read.

Full-color on both sides or just black print on a yellow card?

And using colored ink is your best proof of a non-altered contract.It also indicates which document is the original in the event you have to produce the original document.

the great thing about being an entrepreneur is that it's color blind.

We're not getting a very good response rate and would like to improve what we are doing.We also are wondering if using different colored paper is a good strategy or if you should stick to one color.Thanks all.Eric

I think its a good way to stand out from the other mail a bit more, but I would figure out a way to make it pop even more.I think you need to admit to yourself that if you're bringing into question the color and wordiness then its something you can improve upon.My big concern... what's your company called?

Its like coloring by dots but only having one dot colored...Yellow Letters tend to fall somewhere between 8% to 25% although I have had times where customers have had 50%+...