I have found that standardizing paint color and not allowing any smoking really speeds up turnover unless it's a total remodel.  

However there a large amount of variable besides prospect demographics and geographical area. 1- days between hits2-message3- mail piece type4 - color of envelope if letter5 - ink6 - use of pictorial messages 6b- which picture works best7 - order of messagesAll important factors.

While they kinda thought they got all of them, the next door tenant had already moved after complaining to the health department about the rat problem... for a bit of additional color, the PM was complaining that the lady who called the health department was the problem.

Sometimes it can be as simple as changing the color of paper, or the type of envelope.

Are you sending b&w or full color?

The FOLLOW-UP is as important as the initial marketing.In the podcast this week, Jerry Puckett describes how he manages leads using a Google docs spreadsheet where the cells change color as it's time to place a follow-up call or send a personal note via email.

Says the man with the picture of a dog in a santa hat HahaI'd listen, Rob tends to bring some color and humor out on the board (I know not everyone likes it but eh whatever) and I imagine a Podcast would be similar.

In MS Word, remove the Yellow coloring on the letter (you don't need this now because you are using yellow paper as your base paper to print on). 3.

Using hand written letters, one color over another, these things are part of the science of marketing, with the sole purpose of getting your message opened and read.

Full-color on both sides or just black print on a yellow card?