This is an opportunity for you to confirm they have the expertise you need.

Would love any thoughts or expertise you can share to help me in my deliberations.Quick overview of the situation: Exactly one year ago, I purchased two condos which are rented as STRs on Airbnb (and enjoyed by me and my family occasionally).

These platforms also provide great looking templates for you to customize Pro : minimal effort will result in good professional looking siteCon : You are dependent on a third party for visibility, control of data etc

When you purchased the tree problem was visible.

Make sure it is a firm with local expertise.

This adds a lot of work and negates the supposed efficiency of TV ads.There is a fine line between having enough visibility and having too much and becoming background noise. 

How much would you have to pay someone to replace you as a developer, putting forward the same number of hours and with comparable expertise?

I would be overseeing the project, my partner would bring expertise and financial backing, and it would be a learning partnership exercise for me.

They're charging a premium for their marketing, not really for their expertise. 

Net worth equal to loan amount. 12 mos reserves and expertise.