We then would tailor the rehab to fit that demo, and it worked every time. 

It's so frustrating when people understand 1 side of an equation enough to tailor it to their needs, and then just throw averages at the other side because they don't have any expertise.

We need to be able to tailor the weight of different arrives for this particular situation.

tailored to your life.  

Everyone uses the same basic ingredients (phone screen, app, references, background, credit, etc. etc) but people focus or tailor them slightly to their needs, market, and preferences. 

I agree with all the previous posters that you shouldn't tailor your finishes to a specific end buyer.  

I also offer full service construction tailored to investors in Indianapolis, Phoenix and Cincinnati.  

These IoT devices (leak detectors, smart locks, HVAC systems, smart lights, thermostats, etc.) all can be integrated to trigger automation flows for property mangers that can make maintenance ticket management automated, improve property manager to resident communications, automate renovations and unit flips on resident move out, and even craft resident tailored experiences.

Additionally, you can tailor your website to be much more local than the big boys, thus helping you in the SEO area.  

However, their qualification guide lines are MUCH less stringent and are manually underwritten so they can be tailored to one's specific needs.