Custom touch/branding when flipping

[Adrian Butler]

Something that is not commonly preached in rehabbing and I feel it should be stated more frequently to the less experienced REIs is when looking at a property to rehab and budgeting, you allow the property to set the budget and not allow the budget set the rehab.  I have seen homes that exemplify the budget setting the rehab and the investor either sits on the property way too long and/or doesn't see the return they thought they would see.  If the property requires a rehab greater than your budget or experience to rehab correctly, then walk.  Know your limitations and be careful in not getting in over your head.

With that said, of those who do buy, rehab and flip.  What custom touches do you systematically add to your properties that you feel is a brand or representation of your work that agents or buyers recognize as quality?  Or hope that people recognize.  

I feel that adding a touch of modern technology to tie in with today's digital world stands out as well.  However, I am curious what everyone else does to stand out.

[Brian Pulaski]

I always end up putting in chair rail and shadow boxes. Since house 1, where I didn't, I have done this in all of my bathrooms, and dining rooms. In the ranches I have done the living rooms as well. The material isn't much, the labor I do, and the effect at the end is something people say they love. I try my best to limit where and how much, to not blow the budget, but it really makes a statement verse just a wall with base moulding.