Starting My Own Real Estate Company

[Victor Webster]

Hey everyone! I've been investing in real estate for years and recently decided to get my real estate license. A friend has contacted me about starting a company with him. He has a BIC that wants to be a part of it so we have that covered. My question is, how would an independent agency compete with all the big, national agencies that are dominating our local areas? I am in South Carolina. I am ok with offering smaller commission fees if that's the answer. Real estate is not my primary business. I am just looking for a little advice from some seasoned real estate folks that have felt the frustration of going up against the big time agencies.

Thanks!