We do this by multiplying our CPA of $50 by 10% which is based on facebooks data on how real estate ads convert. when you do the math you should get the number 5. this is your CPC.So by doing this, you will be able to know what KPIs you should be hitting which will save you a ton of time optimizing in the future.I originally got this information from Jordan Schumacher if you want a more visual approachRemember to also take into account how many leads it takes for you to get a deal.

I have unbridled optimism, which I know is not always a good thing.

Learn to say NO to business that is not optimal for you and it will set you free.

@roliprasad sure will and thank u for the nice kick of optimism, definitely need that :) will be in touch soon hopefuly 

There a subtle things - gut feelings, of why you think a tenant may not be optimal. 

It seems like your open to selling in an optimal circumstance, which I don't think is short sighted at all, If the opportunity is there and it will be tax free and the rent you would be getting is sub 1% rule AND you have an idea of how to redeploy that capital to get a better return I think it's definitely something to consider.

If the deal size you are buying in is too small to get optimal loan terms you may want to partner on a larger deal where multiple lenders will compete to fund it.  

I am of course starting at the seller's numbers but never really stay on those for too long... too much optimism baked in... but alas, such is the game we play.For POH's, what sort of expense ratio should be a reasonable estimate for modeling out realistic assumptions? 

I want to hang my license with an investor friendly real estate company that I can optimize my properties exposure through the MLS, as well as have the ability to have access to the MLS for research. 

When you only invest in assets you truly understand with a margin of safety any excess of optimism in a market makes it challenging to find deals.