Cold calling, handwritten letters, door knocking2.

You can send letters and email but cold calling is by far the most effective method but you really need to know what you’re doing, how to open the conversation, what questions to ask and more importantly when to listen and not talk.

A broker cold-called me and I mentioned I was interested in multifamily deals in this zip code.

As you know, you are dealing with humans, treat them well but know they also fear change and no one likes rent increasesIn addition to the holidays, I imagine it's pretty cold out there and you might have a hard time finding replacement tenants right now. 

I've sent mail and have phone numbers to cold call owners. 

They blow hot and cold.

Drive around in circles until you see a hand-written for rent sign on a building with more that one electrical meter visible, and make some cold calls. 

The most important thing I took away from that process was the confidence I gained in myself from being able cold call a bank as a walk in, show them my plan and get them to say yes because it validated everything I thought should work.

Looking at this as a JOB and not a BUSINESS is one of the biggest initial mistakes people make.Successful Brokers:- Prospect for leads DAILY (door knocking, cold calls, calls to personal circle, etc)- Have a follow-up system (mail, calls, emails, texts, etc)- Allocate funds to marketing campaigns (social media, direct mail, online ads, etc.)- Have back-end systems for servicing clients and transaction coordination.- Don't spend time on "busy work".

I think there's a difference between speaking with a seller who has/had his/her property on the market and a seller who is more of a cold-call who never had his/her property on the market.