It is not the scribbles and doodles you draw on the mailer.If that were the case you would be able to do data collection and it would have shown that 80% of pink letters do better.. and that every single person then sending pink letters would get better results.If that were the case there wouldn't be any yellow postcards right?

I really enjoyed Dave Meyers post here https://www.biggerpockets.com/... as a data guy trained in biological statistics I am much more data driven.

If you don't have data.. solid data that support this you are winging it, and if you wing it you fail.Second, based on what are you  sending just 100 postcards?

A lot of great deals are never seen on the MLS/Loopnet, etc. and are driven by the relationships with brokers.

@Adam Longtin The best book I’ve read on the subject so far has been “The art of wholesaling properties” followed by “The real estate wholesaling bible” also if you haven’t check out Max Maxwell’s podcast & YouTube channel it’s free and he goes in depth on his methodology.

Would loved to have built that one.Youdon't know me.1.Own the data yourself.

We have one weekend left in Dec that we hope to fill last minute.This is our first year so we don't have any historical data to compare to but we're wrapping up our first year in a very good place. 

All I did was send in 3 comps for each property that took my realtor 10 minutes to pull from the recently sold data.

"We continue to hear rumors of a market crash, but local data does not corroborate this at this time.

Aloha,Rather than a thermometer to give you only the current temp, I recommend you get a temperature data logger such as this:https://www.amazon.com/Elitech...You place this in a room for 24 - 48 hours and it will chart the temperature over time, clearly showing when HVAC cycles on and off.