Our 2 most consistent producing marketing channels are PPC and direct mail, each generating about 2 deals per month. 

Based on experience what would be a more realistic/consistent time frame; if you wanted to maximize the success and keep new investors motivated and enthusiastic.

In my view: everyone is contributing to the deterioratin of the USD and feeding the monster that is the Federal Reserve. 

Height restrictions and maximum lot coverage are less set-in-stone however the height is probably limited to 2 stories due to it being in a residential area consisting entirely of 2 story buildings, and lot coverage for R4 is usually 35%, so you'd most likely be looking at a a two story building with a footprint of 1,400ft2 (2,800ft2 total). 

and his adoring fans are like:  good for those greedy investors they should lose all their money  he feeds right into that mentality. 

I lived in Annapolis for the last two years and made consistent profit each month even while living in my house hack.

It mainly consists of pushing buttons on machines, driving folk lifts 2/8hr work shift, texting/SnapChat all day, napping, taking long lunches, and then repeating. 

My criteria consists of 15 - 20% c.o.c return primarily multifamily units with cashflow being my main objective.

I mean of course if you could pick the bottom consistently you would do great but you dont have to have the crystal ball.

You should document (and consistently adhere to) your criteria as specifically as possible, as this will best help you to avoid losing a discrimination lawsuit.While it may not be possible to document every parameter, getting as specific as possible may help you down the road...