Additionally, it seems as though this may be the new hot area and I may be a little late to the game. 

Also depending on the area, your customer/tenant demographic might be young adults and schools might not be as important as a solid coffee shop, or young families that *do* care about good school ratings, etc...

Ok, back on the game.

It's all part of the game.

The goal of this deal was to learn and get into the game.

Or those taking customer relationships seriously?

They have more skin in the game then you do.Make sure you get clear title.

I'm very new to this real estate game and so far I've been reading BiggerPocket guides and tuning in to webinars and podcasts. 

If you do other types of investing (wholesale, creative financing, etc), I am still curious to hear what your ideal customer is for your strategy.Thanks.

Rapport is quite possibly the most important piece in this game that most overlook.