Lease Option - Client Avatar - New England

[Bria Johnson]

Hello,

I am in the process of creating my client avatar for lease option sellers and lease option tenant buyers. I have tried marketing to these groups but skipped this step, which is why I believe I am having little success. Does anyone have an "ideal client avatar (profile)" they use to appropriately target lease option sellers or buyers? If you do other types of investing (wholesale, creative financing, etc), I am still curious to hear what your ideal customer is for your strategy.

Thanks.