Some of my family members are left brain dominant and have a hard time looking at my 2D plans. 

See they think because you allow them to ATTEMPT to sell your deal that you do not have BUYERS and OH YEAH I am a PLAYER.

Questions like these will help you mitigate risk and see growth from externalities outside of the individual performance of the home which are factors that have a dominating impact on the market value over time. 

My guess is appraisal will be lower than you think as comparables are what dominates residential valuation and you say there are no comps.The other questions are: what comps are similar closed in past three months, what are your middle FICOS, what income do you both show on IRS returns past years, what loan to value is the first loan you have, when is this project operational, what exactly is the property... 

Years ago the big players had decided that this area has to grow and this is what we had experienced here for decades, now.

From the little that I read about commercial real estate, it's less friendly to new investors – less financing options and lower LTV ratios; more time to find tenants/buyers and higher holding costs; although the space is less crowded, the players that are already there are professionals, etc.

I think a strong brand that makes you look like a big player can actually hurt you.

Each player wants to get there currency lower to help retain jobs and pay gov spending through inflation, This of course is at the expense of the currency and savers and all of us that hold the paper money.

If you get caught in that, you will wind up placing unsuspecting, lack of knowledge investors in the same precarious positions these appreciation players were in in 2007-2008.Lastly, as a moderator, your mention of a system and that investors should invest with you as opposed to running on their own is dangerously close to a solicitation and a violation of forum rules, so please refrain from making such references to avoid these violations.

There are many different kinds of players that make the whole thing run, including the turnkey flippers, the lenders like Jay Hinrich (who only do short term lending), and the many investors who want to buy and hold turnkey properties that are managed as passive investments.