As one of the nation's leading SEO experts, I can tell you that their SEO is based on black hat and grey hat SEO  and it is mostly based on low-quality backlinks.

Do it yourself, learn as much as you can, seek out a grey hair mentor who will advise you for a cup of coffee.  

The topic of services to your IRA is a grey one and a topic that comes up often at our classes for the Univ of Denver Law School.

It's a very broad question which is probably more prone to shades of grey than most.

(the grey circle is  literally the outer rim of my logo)You need to remove all of this immediately.And FYI,Your backlink profile is black-hat SEO.You are paying them for Google to eevanutlaly penalize you.When their students come to us it is HELL, cleaning up the completely wrong SEO they are doing on their sites before we can start working on true SEO.The fact that you like them has nothing to do with the fact that they are selling you  SEO that will not work.What you see happening now is an instant boost in rankings because you got a ton of links.

@Daniel KhanHey Daniel, great post.I’m in the same grey area as you.

Very informative and interesting post,I too was questioning this last week.EVERY rehabbed house around here is grey!

Grey areas are not a place you want to be in real estate. 

Make sure the verbiage does not leave grey area.

@Grey FraserReal estate markets show cyclical growth, stability, and decline.