I want the name to be creative enough to grasp the interest of our future customers, it has to be memorable enough for them to consider is as their first choice when in need of a contracting service the my competitors provide as well.

Signs work, especially if your idiot competitors use bandit signs while you have kickbutt signs...WAIT a SECOND..I change my answer.

I dominate the first page of Google.If I were your competitor, and you would send DMM in my market and you do not have a website...Do you think it is far fetched when granny Hilda, receives a weird letter about some stranger wanting to buy her house?

We track the pricing for all our major competitors and fees are up in the last few years.

Work on you.. in the beginning it will feel like there is no progress, but suddenly you will realize you are far superior than your competitors (that relied on networking) to define themselves.. and THEN things will get fun!

Clicks are obtained for free, the competitors would have to pay OVER $6 GRAND a MONTH to match that!

Even the leads from my competitors Direct mail marketing, social media marketing, bandit signs and what have you?

Some years ago, someone told me "There is no competition if you figure out a way to work with your competitors" 

I also like it as I can select my nearest competitors to create a competitive set. 

Again, think back to your value proposition and what you are going to do differently to stand out in the market place against your competitors.