Skip to content
×
PRO
Pro Members Get Full Access!
Get off the sidelines and take action in real estate investing with BiggerPockets Pro. Our comprehensive suite of tools and resources minimize mistakes, support informed decisions, and propel you to success.
Advanced networking features
Market and Deal Finder tools
Property analysis calculators
Landlord Command Center
$0
TODAY
$69.00/month when billed monthly.
$32.50/month when billed annually.
7 day free trial. Cancel anytime
Already a Pro Member? Sign in here

Join Over 3 Million Real Estate Investors

Create a free BiggerPockets account to comment, participate, and connect with over 3 million real estate investors.
Use your real name
By signing up, you indicate that you agree to the BiggerPockets Terms & Conditions.
The community here is like my own little personal real estate army that I can depend upon to help me through ANY problems I come across.
Marketing Your Property
All Forum Categories
Followed Discussions
Followed Categories
Followed People
Followed Locations
Market News & Data
General Info
Real Estate Strategies
Landlording & Rental Properties
Real Estate Professionals
Financial, Tax, & Legal
Real Estate Classifieds
Reviews & Feedback

Updated almost 4 years ago, 02/09/2021

User Stats

4,745
Posts
4,025
Votes
Jerryll Noorden
Professional Services
#2 Marketing Your Property Contributor
  • Flipper/Rehabber
  • Wilton, CT
4,025
Votes |
4,745
Posts

Let me put an end to SEO vs. Paid Marketing For Once And For All

Jerryll Noorden
Professional Services
#2 Marketing Your Property Contributor
  • Flipper/Rehabber
  • Wilton, CT
Posted

Hello my little Munchkins!

I wanted to show you all something pretty significant.

There is this eternal debate going on between SEO and ... well everything else. The best way of doing things is of course leveraging all methods where they fit and apply.

BUT were you to put SEO vs. paid advertising face to face... this is what you get:

I did a search for "We Buy Houses In Connecticut".. the highest bidding keyword in my market.

I found 3 competitors in the PPC section. 2 of them where ranking #1 (depending on the keywords) before well a "certain company" came along ahem ;)

Look at the competitors results...

The first company was in business for a LONG time: When I came along, they dropped from the ranks and the only way they can stay in business is PPC

Now they spend over $5K a MONTH to get leads!

Now let's look at the next competitor.

These guys (supposedly a woman is the lead here, I don't buy it!) were the other #1 ranking site before. As you can see they are constantly struggling with SEO. Now they recently got themselves a brand new (very pretty) little site. I guess they are now ramping up their SEO efforts. We will see how that goes for them. pffft

Now look at these guys:

Not much going on here. Looks like brand new group.

Not much to say here:

Now lets compare these handsome guys:

Now here is where you have to focus as this gets mind blowing.

Here, there is 0 paid advertising! Clicks are obtained for free, the competitors would have to pay OVER $6 GRAND a MONTH to match that! And keep in mind... this is totally free. And here is what is so mind blowing.

Remember that there is absolutely no paid advertising. It is not that we get the same amount of leads (while the only thing is that our leads are free and theirs are not)... no no, look how FAR that gap is!!

It would be impressive enough that this "certain company" gets all for free, what the other competitors have to pay a fortune for. But what is way more impressive than that, is that this company gets FAR MORE leads (for free) than what they get by paying for it. There is a gigantic gap between the leads between that certain company and their competitors.

SEO results in about 10 times as many organic clicks as they get PAID clicks.

Now does ANYONE still dare debating that your FB ads threatens SEO?!

No?

Didnt think so!

;)

  • Jerryll Noorden
business profile image
SEO For Real Estate Investors
5.0 stars
1 Review

Loading replies...