Consider using your relationship with God to ask for guidance to lead to a great one for you.                           

My question is if I am starting my own company and I want to market for leads (email, yellow letters, my website), do I have to include my brokers name and company on my lead generation marketing?

Create a lead generation system.

This property qualified for a lead paint removal program from the county and I not only had the lead paint remediated by a professional for FREE!

There are probably some folks on this forum who specialize in vacation rentals that may be able to lead you in the right direction to get this data.

They charge 18cent per lead.

Bandit signs are a great, and cheap, way to generate leads.

2) Does the brokerage generate leads that are passed onto the agents?

Then that property leads to to other somewhat related, but still not focused searches.

Find one that can offer you leads and training as well as all the supporting connections such as a good lender, title company, inspectors, appraisers, etc.Also when interviewing with various teams look to see if you think your personality will be a good fit for that office/team.