I am thinking about, a randomized trial.  1000 yellow letters with MD and 2000 yellow letters without it.Once you start negotiations half of the uniformed contacts should be told you are a Medical Doctor.Profit is probably the most important thing to observe but other results such as... 1)  Call back rates.2)  Number of counter offers.3)  Percentage of increase from original offer to accepted offer.... would be very interesting.PS  Congratulations on getting the MD.

This is NOT typical however it is not out of the range of normal variation.

Hi @Edwin Fisher,I have JUST started the exact campaign as well so I can help you out with a couple of your questions.Based off the forums and trial and analysis from other user campaigns, it is highly recommended that if possible, you should answer the phone if you are available to talk.

I understand that yellow letters have a higher response rate, but rarely do I hear about deal rate.I haven't done enough variation and tracking to identify any conclusive results.Please provide your investment strategy when you respond as this may contribute to varying results.

If they offered a trial, I would certainly give it a try. 

But it is very detailed, from advertising to closing to exit strategies, on and on.The best part is: I listen to it FREE on Amazon with the free 30 day "Audible" trial.

My brother and I have used a variation of his script with some success.  

I'll probably perform some variation on this, but I just thought I'd ask what criteria has worked well for people as I'm brainstorming which we'll use.Thanks in advance.JTM

Luckily, I read their contract from top-to-bottom before clicking anything.If you accept ListSource's terms for your first "free list" (they make it appear as a trial) then you are actually entering yourself (or your company) into a legally binding agreement with ProLogic.

It is good to send a variation of mailers to your prospect because you will tap into different demographics.