Yellow Letters

[Edwin Fisher]

I'm in the process of starting my first direct mail campaign for absentee owners in Chattanooga. I have made lists for each zip code in my area so I can do them zip_code-by-zip_code. I if I Let them go to a Google voice number? When you call back a yellow letter lead, do you have phone script? What info do I need to get on the first call? How often should I follow up? I have more questions but those are the biggest.

Any other advice on getting started would me great as well. Eddie