Thus things you measure to see how well it is performing.For direct mail marketing for many ( and I am the only one convinced the whole world is doing it wrong...)..a KPI is measuring how many calls you get per campaign or how many deals you make per campaign.So their goal with DMM is convincing people to take the plunge and sell their house to you.My KPI is simply how many people I can send to my website.

Get a website.If you are going to do DMM you NEEEEEEEEEED a CREDIBLE website.Stop your DMM campaign, till you have a website setup.I will help you with the detail on this ad how to set it up, and give you some NINJA pointers on credibility.Then after you are done we will tackle your DMM campaign.

DO SEO, work on credibility.Then send out a moderate DMM campaign in to get your first deal.This first deal is crucial.

I have had some success advertising on CL. 

I recommend setting up keyword alerts for each area as they are discussed in the forums daily with advertisements posted in the BiggerPockets marketplace hourly.

The only problem is there is limited inventory and the inventory on the market is less than stellar, so I was going to organize a direct marketing campaign to target off-market properties fitting my criteria. 

When you hire a Realtor to find tenants for a property, does the rental advertisement get posted in places (such as the local MLS) where it would not otherwise appear?

I'm looking to do a direct mail marketing campaign or skip trace and call around but im struggling with where to find the list for properties of that size.

These are my 'origination' campaigns. 

And that is why our DMM campaigns are WAY more effective than anyone else's.