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Updated over 5 years ago,
Including family photo with direct mail?
I have been using direct mail and I have heard (read) that people have suggested to insert a photo of yourself or maybe one with you and your family in hopes of making a more personal connection to increase your response rate. I would like to try this however most of my direct mail pieces go to probate executors and I am not sure if it is a good idea.
Has anyone had an increased response rate by including a picture of themselves sending direct mail to probate leads? Or any other leads for that matter?
Was thinking about including a photo with myself and my kids and saying something about it in the post script.
Thoughts?