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Updated over 5 years ago,

User Stats

90
Posts
89
Votes
Chris Turner
  • Cincinnati, OH
89
Votes |
90
Posts

Including family photo with direct mail?

Chris Turner
  • Cincinnati, OH
Posted

I have been using direct mail and I have heard (read) that people have suggested to insert a photo of yourself or maybe one with you and your family in hopes of making a more personal connection to increase your response rate.  I would like to try this however most of my direct mail pieces go to probate executors and I am not sure if it is a good idea. 

Has anyone had an increased response rate by including a picture of themselves sending direct mail to probate leads?  Or any other leads for that matter?

Was thinking about including a photo with myself and my kids and saying something about it in the post script.

Thoughts?

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