I consider it the cost of education, I'll get better each mailing and I'm more educated now along with being an agent.A little advice to those new to direct mail, don't mail it all at once!

I'm just trying to help educate the real estate community and I'm not getting paid to do it so I don't have a vested interest to protect. 

Lori, really not possible, a market cap rate is only used by an appraiser as a rate generally accepted by other investors, which is nothing more than an educated guess of an opinion as actual cap rates are historic and only applicable to each unique investor.

Not someone who you just heard about but a firm with whom you've had a great experience and you can say, first hand, is very educated in this realm.

I was considering putting in an offer but I hadn't had the time to go walk it/inspect it and there were some questions about the A/C and plumbing that had to be answered to make an educated offer.  

In addition to this, the deposit gives you access to the following:a.Advanced Deal Analysis Software – enter the purchase price, rehab costs and After Repair Value and we’ll give you a comprehensive break down including costs, net profit, and potential cash to close.b.Access to Proof of Funds – 24/7c.Contracts and Checklistsd.Additional Tools & Resources to help you avoid common pit falls in evaluating, rehabbing, negotiating and reselling the property.e.Your first evaluation is covered with the deposit.f.If the needed funding is more than 70% but it’s still a profitable deal, we’ll work with you to potentially wholesale the property and still make money on the deal.g.The remaining $1850 is rebated back to you once you resale your first property.8.Just like every other Hard Money Lender, one of the biggest challenges is helping new investors get dialed in on establishing accurate After Repair Values.

Personally I charge $500.00 for a renovation bid as an investor pre-purchase tool which frankly is cheap considering the typical bid requires 3 hours or more of drive time and on site project inspections then another 2-3 hours of typing out a comprehensive bid that considers all desirable finishes.

I am just starting as mentioned above and while I am educating myself with the vast amount of books and online content, I thought, why not just come right out and ask about this.

I thought to forgo the single family homes but I think it would be too large of a jump to go to large apartment buildings, unless someone could educate me otherwise. 

@James Borin welcome to BP, you will,find a wealth of information here, the podcast are also very educational and entertaining.