(Disclaimer: I totally took the formatting of this post from another post by Anton Ivanov that I liked a year back!)

@Angelo Aponte  I sense that you located what you were seeking, and hopefully it is in a spreadsheet format as it is easier to calculate, and adjust for each project.

You could even do the coursework online or take advantage of accelerated formats that hammer out a 3 credit class in just few weekends.

@Timothy WallaceAs Dmitry noted, the plan formats you mention (in the context of your question) are the same. 

I've been studying mail marketing methods, I understand the methods, format and system, but I'm missing the first tile in this domino effect.

Hey BP, I am in the process of starting my first yellow letter campaign, I finally finished formatting to allow me to print on the yellow paper.

finial a format that I can understand.  

Send an offer with a purchase price and a closing date in business format with your signature included and a website reference they can look you up for credibility.

In some places dirt cheap home made word print offs that are poorly formatted will get you deals.

By switching up the marketing piece and allowing the potential sellers see your name, number, and your message that you "want to buy their house" in multiple formats, you are able to appeal to a broader niche of recipients, thus receive more calls and potentially more deals.Lastly, identifying the property within the message of your marketing piece is a good idea.