When the whole covid shutdown occurred, I dropped out of college to help my father's service business maintaining and remodeling residential and commercial buildings.

He owes them some money for work that they did and they filed a mechanic's lien on his property 3 weeks after he received the bill which was also one business day before he was scheduled to sell/close on the property.

Look into crime maps, and do the old fashioned thing of getting in a car and driving the market if it's not in your back yard.

Possibly set up a single website and consider driving early business there from VRBO or AirBNB to get some initial views.

How do you approach educating people on the realities of the business? 

You can request a hardcopy by calling (800) 226-9101 or (850) 488-1122.Include all allegations and supporting evidence, such as photos and timelines.Mail the form to:Department of Business and Professional RegulationDivision of Florida Condominiums, Timeshares and Mobile Homes2601 Blair Stone RoadTallahassee, Florida 32399You can also fax the form to (850) 488-7149.What happens next?

So, get busy on your listings. 

Anyone in business takes risks, but a lawsuit and some other things don't look great.

Sell your investment property and buy the land for your business. 

This is a business.