I recently subscribed to a list of recent cash buyers in my area and sent out direct mail letters (115) using standard format asking them to respond to me if they want to be on my buyers list.

Then, READ THE LAW that governs the state in which you are forming and naming your business entity.If you need to talk to the real expert for your state, call the secretary of state's office in that state and have the receptionist transfer you to the person who handles formations and names for type of entity and ask them the question.Happy googling/dialing

No rule but you need to be persistent with different formats and what the seller wants to hear. 

I use a professional white letter format that explains how I found their property through my local appraisal district.

Being government workers they will likely try to run you off instead of giving you the data but be persistent.Get it in Excel format.

Make sure your grammar and formatting are excellent on your mailings.

If you have access to a public website and need to ‘capture’ the data from it to create your database or spreadsheet for your leads (assuming your county doesn’t already offer the information in a spreadsheet format), the keywords you need to learn are “data mining,” “screen scraping”, and “data extraction” (I had never heard of either term to describe capturing info from a website until I went to craigslist and found someone under the ‘services’ section who offered IT services….and explained what I needed.

Format: Each chapter will be a different person - so you get your own chapter.

We didn't want to put the guide in any other format for starters.

The next phase is playing around with formatting in word to make the text line up with the blue lines on the yellow paper.