In reality, there will be some mental shuffling going on in that as money gets contributed to my 401k, an equal value of stocks and index funds will no longer be considered part of that untouchable nest egg (dividends and appreciation of the assets within the nest egg stay to keep it growing though). 

We can't really upgrade our mental RAM, we can only eliminate the thoughts that bog it down.

Finding exciting "work" is fulfilling and rewarding, and keeps us mentally young and stimulated.

By improving the condition and amenities of the units you will be able to boost rents that may even surpass the 1% rule.  

This means you're going to need to pay super close attention to how much you can boost that rent and make sure it doesn't violate the law by being higher than the ceiling percentage those rent control laws outline.

I know this isn’t ideal, but your clients need to be mentally prepared not to get a good deal.  

Make sure it's all relevant to the setting though, don't include your past baking championship trophy at a REI event lol.When I get nervous speaking to anyone, I mentally take them off their pedistol by telling myself they were once in my (beginner) shoes.I think you'll do well.

It’s your time, mental load, creativity, connections etc..

First post it on market place for FREE, then boost it for $1 a dayApartments.com is Costar so they kind of work, but just use the free service unless you got over 50 units to rent, the ads are Very expensive Apartment Guide will fill up lower end budget type apartments fast if thats whet you got. if you dont, stay away from them, If you are by a college, filter your audience to students and faculty of that same college (and also add the nearby employers) on face book, do a compelling post on your business Facebook website (not your personal, keep those lurkers off your personal facebook) then filter-filter filter be creative .

(not the land, mental counseling, drug counseling bathrooms, kitchens, staff) We would have no homeless- The City of Salem Has the land.