If you have serious cracks with large gaps or it is uneven, then you might want to consider some options, but it sounds like your problems are not big.I would consider doing the paint job if the current paint is bad or the color is ugly. 

Listing would include high quality exterior & interior renderings, floor plans, description of finishes, plus something like "still time to choose your own counter tops, vanities, colors etc... home under construction and finished Sept."

Of course, you could argue that with multifamily you're also spreading your risk and might have more upside, but there's definitely something psychological about starting on the small end and working yourself up. 

Check out books like Influence: The Psychology of Persuasion by Robert B.

If all you post are wins and not the lessons you're giving people a rose colored view of REI.

Probably not, considering that 10 years ago it was the worse economic crisis in at least 70 years since the Great Depression.BUT, if those who did not understand that it was a FANTASTIC time to invest once the crisis was over, even if the same thing occurs, their risk intolerance will probably steer them to the investments that won't appreciate the most, and that is unfortunate.This is really about education in the long run.People have to add to their inventory of skill sets for an investor the ability to calculate and understand appreciation and other future values.It's the only way to get used to the psychology that things change in the future and where you buy can either capture that change if it's good, or avoid it if it is not.I just can't believe people make a decision on an Investment based on one single calculation for today, usually the Cash on Cash Return, and then completely ignore all future economics.That's like the squirrel that doesn't bother saving his nuts for the winter because he has a lot around in the fall when they dropped off the trees.Good thing squirrels can think about the future value of saving his nuts!

It was built in 1997 and everything is original and including the strawberry wallpaper, different oddly colored rooms, cheap appliances and worn out wood floors. 

@Adam Horvath I think you're right about the kitchen remodel, the other simple fixes that you can do to get a great bang for your buck is to replace the bathroom fixtures and maybe (if this makes sense for your area) change the paint color to something thats a bit more in demand

What's their favorite color?

“I expect this to be installed, want this to be painted this color, want this appliance swapped out.”