And the point of this memory?

For me it's the equivalent of telling someone that they should buy a computer with 8GB of memory and them asking, why that amount of memory and what are the benefits of it?

., etc.) resonates and how you, as writer are able to connect with their current problem.Well-crafted mail pieces will stand out as yours and yours alone.

Like, "thank you for inviting me here to fly your air craft!"

No matter how well crafted or intended, this is not really a great marketing message to worm with.Instead, try something like "Hi Sarah, I am a Realtor specializing in [solving whatever your problem is (DON'T BE LAZY.

On their answer make certain they memorialize it for you.As for you paying 75% of the costs.

The key is to stay in their memory so when they become motivated you're TOM.

Sorry I lost track of the post Refresh my memory please. 

Why they need to sell their house and how you can relieve their painIt is a matter of timing and keeping your correspondence handy to the sellers.If your mailings are on attractive paper it may create a memory point for them.

That in turn helped me on the phone with sellers and helped me craft my direct mail to answer the questions they had.