Copy for Duplex/Triplex/Quadplex Mailers and Postcards

[James G.]

I’m working on what to say (copy) for my first postcard mailing. The mailing will go to owners of duplex/tiplex/quadplex properties situated within a defined area. My primary goal is to source properties to personally purchase with a buy and hold strategy; I’m fine if the property is vacant and needs work.

Secondarily, I’m a licensed real estate agent and can help current owners looking to buy more properties for their portfolio or, if the owner wants a higher price than I’m willing to pay, I can list their properties.

My questions:

-With these goals, what specific copy has worked for a similar strategies?

- Is it best to focus on the primary strategy and only address the secondary strategies if they call?