Copy for Duplex/Triplex/Quadplex Mailers and Postcards

[James G.]

I’m working on what to say (copy) for my first postcard mailing. The mailing will go to owners of duplex/tiplex/quadplex properties situated within a defined area. My primary goal is to source properties to personally purchase with a buy and hold strategy; I’m fine if the property is vacant and needs work.

Secondarily, I’m a licensed real estate agent and can help current owners looking to buy more properties for their portfolio or, if the owner wants a higher price than I’m willing to pay, I can list their properties.

My questions:

-With these goals, what specific copy has worked for a similar strategies?

- Is it best to focus on the primary strategy and only address the secondary strategies if they call?

[Jerry Puckett]

Originally posted by @James G.:

My questions:

-With these goals, what specific copy has worked for a similar strategies?


- Is it best to focus on the primary strategy and only address the secondary strategies if they call?

Below is letter copy I've used to great effect in several cities. The handwritten P.S. is a key part of it's success. But you could undoubtedly get the copy itself on a Postcard.

I would recommend focusing on the primary strategy, saving the rest for second and third bites at the apple once the relationship is established.

I apologize...this came out smaller than intended. If you click on it you'll see it in a larger format.