Direct mail campaign

[Vanessa Burgess]

Just starting my direct mail campaign. I'm looking for ideas/strategies to following up with owners. I know being consistent and persistent is the KEY!! and you have to hit the same leads 5-7 times. So my question is how do you follow up with properties your looking to wholesale? Because I started with yellow letters am I sending the same exact yellow 5-7 times? Am I changing wording? Am I changing the color ink pen I using? Am I changing envelope color? Or should I change from a hand written letter to a type letter? Then a type letter to a post card? Suggestion please !!!

[Shane Woods]

That's a LOT of questions, all good ones :)

I would spend LOTS of time reading through all the forums and blogs about mail marketing.  Especially from @Jerry Puckett , @Michael Quarles about seeing stacks of mail on a table and you want your stack to be the biggest.  Be the one that keeps mailing longer than others do.

And something I may start...and you might want to try, spread your letters out farther with a post card in between, that IS the same every time.  I've been thinking of this for awhile and haven't pulled the trigger yet.

Good Luck!!!!! and let us know what you ultimately do & your results :)