Direct mail campaign

[Vanessa Burgess]

Just starting my direct mail campaign. I'm looking for ideas/strategies to following up with owners. I know being consistent and persistent is the KEY!! and you have to hit the same leads 5-7 times. So my question is how do you follow up with properties your looking to wholesale? Because I started with yellow letters am I sending the same exact yellow 5-7 times? Am I changing wording? Am I changing the color ink pen I using? Am I changing envelope color? Or should I change from a hand written letter to a type letter? Then a type letter to a post card? Suggestion please !!!