I find this metric easier to estimate "apples to apples" is a sense.  

This in some studies has been shown to outperform or at worst break even with buy-and-hold investing and is WAY WAY WAY WAY less involved, gut-wrenchingly exhausting, and fraught with those inevitable bad apple tenants. 

It's even harder for a contractor to compete than a realtor because of the apples to oranges dynamic.

For the record Oakland Park & Wilton Manors are right next to each other but to compare a sale in each respective area would be comparing apples to oranges. 

I've had very few bad apples.

The result is more bites at the apple which equals more monetized leads.Ever hear people complaining about how they get "too many calls"?

John Doe or occupant123 apple streetCity state zip

I would recommend focusing on the primary strategy, saving the rest for second and third bites at the apple once the relationship is established.

I have used an Option as a sort of last bite at the apple before, but I was still shooting for a cash or hard money sale.

Apple or Google would have been some of the best investments to make over the last decade or two...