I'm starting a property management company and I'm curious to know how people have marketed themselves online.

I have been reading the online resources about getting started, searching the market, and even doing tours, but I am hesitant to jump in and buy a house as I have quite a large amount of student debt.

I have experience with Quickbooks Online, and looking to learn to use Appfolio as I have heard that is a common software tool used for managing the books for REI.

Quote from @Jenny Yu: Update on Suncoast PM...I bought a property in Jacksonville from them, with the 24 month PM contract. 

On the other hand, if you bought the property initially with a warranty deed, you can probably use it a as a template.

With buyers and renters relying more on online listings, I'm curious how valuable do you find virtual tours in showcasing properties?

I had to switch from erentpayment since Rentredi bought them and got roped into a year membership.

We use RentManager for our portfolio as well, however we also use QuickBooks Online for our overarching accounting software.  

I've noticed that properties with virtual tours tend to get more engagement online, and investors/agents who use them often say they help attract more serious buyers and renters. 

In my opinion, an in person meetup > an online connection.You may want to consider making a connection here and meeting up for coffee or attending a real estate networking event.Best of luck!