I guess they expect their marketing to work like some sort of vending machine that drops pre wrapped goodies right into their hands every time they plug in a few coins and pull the lever.

A time machine that takes you back in time to buy AAPL in 1985 13. 

Like washing machine overloads or garage door misuse.And if you paid $500 for all those repairs count yourself lucky. 

I get the big corporations running their business like a machine. 

I would focus on wholesaling build that business into a machine.

Payments are generally handled by machine.

We finally have our STR property set up and rolling, listings cranking on Airbnb and VRBO, and on our way towards getting enough 5 star reviews to kick the machine into high gear. 

I have enough retirement income that I don't need the cash flow so my homes are slowly turning into a money generating machine that buys me more homes.I have only been doing this for a few years and my homes are already producing $30k cash flow to purchase more homes.

The median list price for the United States’ 20 hottest markets in February has spiraled to a new high of $562,000, based on analysis by Realtor.com®.

Your "typical consumer" thinks you push a button, pay a fee, and get an appraisal that says what you want (since that's how it works with sodas at a vending machine, or things on amazon.com, right...?)