Additionally, I would greatly appreciate any insights or examples of successful ad creatives that have worked well for your STR properties.We've got a direct booking website getting built at the moment (which I'm particularly excited about), but then the next step will be promoting it, so I'm curious to get some thoughts and feedback around this.I know not everyone is excited about direct booking sites, but I'm mostly curious about the people who actually do have them and how it's promoted.Thanks for any tips!

BUT, just supposing we could afford the house...I'm wondering how I get extra money on my loan to do put in the additional kitchenette and move the laundry room.

Lose the price discount,  lose the incentive.  

If it's a newer company,  and projected to grow, you might consider their projected discounted cash flows to evaluate the company.

Additional info to help the discussion: Rent growth year over year:Appreciation Growth Calculator (Conservative 3%) Scenario: Total cash in deal from Investor: $29,010Investor Contribution: 100%My contribution: 0%Goal: Figure out how in 5 years, I now own 100% of this property.

Do you find it's worth the higher cost and additional hoops to jump through?

And it's such a sellers market here that it's difficult to get a deep enough discount to clear much equity. 

The rate is the same or slightly higher but comes with a $9K discount per house.

Please share your input.I would also appreciate any must have additional clause to be added in the lease.

I want to make sure my property is getting managed well and everything is taken care of such that I minimize vacancy and other tenant issues that would add additional cost and headache, but I haven't ever heard about PM fees being this high.