The vanity number is only one element of a comprehensive marketing plan, but having one does not cause magic leads to come pouring into your phone.

The name, the envelope, the paper, the reminding within the letter body, the embedded commands and the calls to action...all of these elements serve to "brand" you.

It's about making everyone happy and in turn the owner Wil be happy we have done exactly that with two elderly long term tenants.We discovered from a grandson that one was not able to use the stove she owned because the oven element was not functioning for over a year & it was beyond repair.

It isn't true for all areas, but leaving the convenience of being close to your investments adds an element of risk.

Below are the basic elements we always encourage our clients to start with.1.

That's not synonymous with me saying cash flow is not important, it's just not as important.The thesis should be not to look at cash flow only and understand the quality of the property is arguably the most critical element in investing.

Apparently this is a key element that @Chris Mason explained to me ahead of time (HUGE shout-out to Chris who was my Super-Star mortgage broker and consigliere on this deal..more about his efforts below). 

As I've seen before, it was RE Investing 101, and the biggest missing element is MARKETING.

By making sure as many elements of the rental are repaired, replaced, or refreshed as you can. 

You solution has 3 elements: speed, cash, and as-is (no need for repairs).