Be EMOTIONAL here and connect with your prospective guest’s inner desire for escape, thrill, relaxation, fun, connecting with family, etc…Make sure each picture has captions written out. 

We're thrilled to have you join BiggerPockets.

That's an $1800 gamble with this software.

I'm thrilled to be joining this community of real estate investors!

Thrilled to have you join us!

I have been trying to sell it for the past couple years and the best offer I got was 30k, so I'm thrilled to be selling it at 55k and helping the tenant become a home owner. 

You can also win at anything in life and if you keep gambling away with your proceeds, sooner or later you can have a bad loss. 

Without investing time into research and understanding a neighborhood, REI can be a bit of a gamble.

While it may be thrilling to want to get going right away, investing the time to establish a solid base of contacts, savings, and expertise can position you for long-term success. 

It you found THE location and McD can't go anywhere else in a cheaper market (not typical) then you could try to ground lease but that's more of a risky gamble and I'd have many exit strategies.