The concept of eating what they cook is easy to understand. 

I see what you’re saying as far as not just going with a cookie cutter number, but tailoring each offer for the situation and the buyer that I think would most likely be interested in said deal to be able to optimize the amount of money made as well as the amount of contracts signed.

@Josh Cook.  I

Not a cooky cutter process and just dumping it all in lets say a 'living trust'.

Too many in RE start off just doing the cookie-cutter stuff, and mailing out to delinq tax non-homestead ect...with an 'I'll buy your house today cash' song n dance.

The North East side of Long Beach is kind of cookie cutter especially where it is adjacent to Lakewood.  

When you hold your rental showings buy some premade dough and cook up some chocolate chip cookies in the oven.

Curtis Cook I respectfully disagree with Damien D'Souza While apartment complexes are great for those investors who are going to own 120 units or more, they may not be for you.

I've also been able to differentiate the price points between cookie cutter remodels with the standard stainless/granite finishes compared to those with finer details, wainscoting/crown/carrera baths etc.

Flips lend better to cookie cutter type houses.