First of all, we are working with an SEO/PPC management company.  

I implemented mine and according to my new SEO guy did a pretty good job for a newbie, but a pretty bad job overall...lol.Spending about $1200mo since January it takes about 2 months to get a deal we can close.That averages about 30 leads (calls or website forms) per deal, no idea how many clicks turn into a lead-deal ect.I just turned it over to my new SEO guy and the entire thing looks different, they seem confident we can get a lot more mileage out of that $1,200mo.

I am not to up to date with SEO or anything like that.

Assuming one can find listing leads through marketing, PPC or SEO.

She wants to primarily specialize in listing properties, and one source for these leads is online.Does anyone have any suggestions for keywords to use that potential sellers will use in google for SEO/PPC that would make good potential leads for a listing agent?

If they made every SEO expert on both sites contribute 1 hour of their own work, both services would be #1 in search results for the rest of our lives...

I don't use adwords (only SEO) but it's a great way to get leads to your website.  

I have been scouring the usual places (wholesalers, foreclosures, Craigslist, etc...) and working on SEO for lead generation. 

Understand that just bc you have a website doesnt mean anyone will find you, you will need to have it around for a long time and most likely need to hire a SEO expert to help you with your search rankings. disclaimer - I am not trying to solicit you by any means, just showing you the work I have had done by a freelance company.

You're a web designer and SEO who happens to be building a real estate site for someone else.