CPC Internet marketing Strategy to generate leads

[Khaliq King]

Hey Guys, I am new to Real estate investing and trying to come up with some useful marketing strategies to support my direct mail campaign. I am thinking about doing a cost per click campaign and would love to get the community's opinion on the following:

• What ad platform? Google, Facebook or Bing?
• What would be a good monthly budget?
• What are some effective keywords to bid on?
• What criteria do you use to generate the target audience (eg. on FB, I can select homeowners in Florida over age 35)
• Any tips related to this strategy welcomed

[Ben G.]

• What ad platform? Google, Facebook or Bing? Google they provide 90% of internet search results that take place.
• What would be a good monthly budget? Depends on your goals.  How much money do you want to make?  What you spend is correlated to how much return you get.  I was thinking about starting with $150-$300 a month on Google PPC for Motivated Search Terms
• What are some effective keywords to bid on? Sell My House Fast, Cash Home Buyers, Professional Home Buyers, Avoid Foreclosure, and the list goes on and on...
• What criteria do you use to generate the target audience (eg. on FB, I can select homeowners in Florida over age 35) I would focus on location, you can narrow it down to a specific zip code.
• Any tips related to this strategy welcomed - Make sure you have the time you need and knowledge to properly screen the leads, and close them once they start coming in, because if you do it right, the leads will come in.

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