Question for those who use Google adWords - Conversion Rates

[Brandon Foken]

Hey BPers,

I just started an adWords campaign late last week and was curious what other's conversion rates looked like. What is the average number of clicks you pay for to get a lead conversion or a filled out form? I know I'm too early on in the process to start determining if this is a success or failure, but I'm curious what others are getting.

A related questions would be, how many converted leads does it take for you to find that one good lead that results in a deal? Again, trying to determine some averages for the REI community.

Thanks!

-Brandon

[Baltazar Camacho]

Any updates guys ?  Are you guys still running adwords, I think this would be a great thread we could all give each other feedback. And have a testing budget of all 6 or 7 of us or others that join as opposed to just one person's budget.  

So far in 60 days in Austin TX from Adwords ive spent $2,349.69 and got 15 leads for a total of $156.65 per lead and my conversion rate has been 9.49%. Cost per Click $14.87 Leads have been sort of like bandit sign leads, 7 were listed on MLS...2 Were Junk leads (out of area)...and 4 were sellers not listed but little motivation and 2 were motivated sellers...wasn't able to close any of these , at least haven't yet.

Looks ok so far assuming I can close one in 30 like @Sam Craven i'd be ok with paying about $4,500 a deal.  I only do really solid deals. No small wholesales, wholetail mostly.

Budget is set at $100 per day i'll get you an update in a month or so any and all insights are appreciated!  Have a GREAT week guys!

@Brad Chandler  @Sam Craven @Brandon Foken  @James Peterson @Todd Plambeck @Darrell Shepherd

How did all of your campaigns end up (Are you still using Adwords)?

What was the overall cost per click to your site?

What was the overall cost per form filled out?

What was the cost per deal done?