Question for those who use Google adWords - Conversion Rates

[Brandon Foken]

Hey BPers,

I just started an adWords campaign late last week and was curious what other's conversion rates looked like. What is the average number of clicks you pay for to get a lead conversion or a filled out form? I know I'm too early on in the process to start determining if this is a success or failure, but I'm curious what others are getting.

A related questions would be, how many converted leads does it take for you to find that one good lead that results in a deal? Again, trying to determine some averages for the REI community.

Thanks!

-Brandon