They are an inferior way of lead generation.

You need to know what the competition is offering and if your property is superior or inferior to them in many ways for build quality, amenities, locations, access, sightlines, etc.I like buying high cap going in on existing.

Since the HOA was an inferior position to the mortgage lien, the mortgage company is not entitled to the surplus funds.

The four exceptions:Relocation: Relocating due to an employment-related reason and establishing a new primary residence MORE than 100 miles from their current principal residence.Increase in family size: Borrower MUST provide satisfactory evidence that there has been an increase in legal dependents since acquiring their current home and proof that the current residence can no longer meet their family needs ( i.e. inferior bedroom/bathroom count, no yard, nodriveway, etc)Vacating a jointly owned property: If the Borrower is vacating ( with NO intent to return) their CURRENT principal residence and will remain occupied an existing Co-Borrower.Non-occupying Co-borrower: A Borrower who is a non-occupying Co-Borrower on another FHA-insured loan is allowed to qualify for the purchase of their own primary residence.

Now, if you want to continue talking lead gen and marketing, I will tell you  how it is.If your system is inferior/wrong,I will call it out.If that offends you, you should not be on a public forum.I talk facts, I show fact, I show proof.Done!

That is the best way to do DMM.I still feel that DMM is a very inferior way of marketing, but if for some reason you need to stick with DMM, your best bet is to send your DMM traffic to your website.Create a specific landing page for that specific traffic.If you are targeting pre-foreclosures, create a solid pre-foreclosure landing page to receive that traffic.Focus on the credibility strategies I teach and you will convert a HELL lot better.

The vast majority of insurance people out there do not understand this because the majority of them are not active investors themselves and because of this, provide incorrect information and either inferior products and in many cases, based on my experience, the absolutely incorrect product altogether.

Then the comp would be adjusted to $110k, to account for the inferior location. 

No value in that.Second mistake is: You name ONE example of someone that is "successful " doing an inferior system and yup of course you run out and generalize it.

It may seem counter-intuitive, but if the comp has an inferior feature, a positive adjustment is made to the price of the comp, and vice versa.For example, if a comp has an extra bedroom (a superior feature), it is reasonable to assume that the buyer paid more to get the extra bedroom.