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Realistically speaking, except in very rare cases, I think it’s all about pictures pictures picturesMost people aren’t gonna have success  starting their own booking website or running targeted ads or creating some amazing Instagram account.

After a couple years and a couple different programs I can confidently say skip them all except Vena Jones Cox's the Guru Manifesto. 

I'll add on to what the other Ben said and mention that there are exceptions based on the # of days that you rent out your home to where the income/expenses are excludable (being lesser of 14 days or 10% of total usage if under 140 personal use days).

I have, however, met exceptions. 

I don't adjust my photos a lot except for redesigns.

The demand letter does not go anywhere except in tenant's junk box or undelivered mail.

I dunno @John Friendas, is it an exceptional deal?

Since you would be dealing with maintaining a gas tank I would have all electric except a gas fireplace. 

Simple enough - except that he built a million dollar home in a $300,000 market.